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questionnares and surveys

A focus-group is where a researcher organizes for several members of the public or a particular demographic or professional group to meet to discuss questions relating to the researcherís project hypotheses.

For example, a psychologist comparing the dreams of Australian aborigines with those of Australians of European descent might arrange for five members of each group to meet in the same room at the same time. The researcher would then put a question to the first member of the group, whereafter each of the other members would, in turn answer the question. The answers would be recorded by video-camera, tape-recorder or simply by the researcher noting them.


The major advantage of a focus-group over a one-on-one interview is that results are elicited by the interaction of the numerous members of the group; one comment from one person provokes a different thought in another member whose reply in turn stimulates the mind of another member. The spontaneity of this method produces many interesting and unexpected responses.

Due to their limited use by university students, focus-groups are an excellent method of distinguishing your primary research from that of other students and so of getting the highest marks.

Our Focus-Group Service

Oxbridge Primary Research employs nearly a thousand researchers - including many professors, PhD holders and professional scientists working at the cutting edge of their fields - who are well-practised in designing and holding focus-groups.

Your expert can arrange such a focus-group with anything from five to twenty people. The focus-group will meet for one hour (or more if you wish) to discuss your research topic. Focus-group members will be asked questions by the researcher, and the conversation will be electronically recorded. You will be provided with a tape-recorded copy of the conversation as well as a typed transcription (fees apply).


We can arrange focus-groups at venues of your own choosing here in London (also in Oxford and Cambridge) - such as libraries, conference-rooms, hotel-suites, coffee shops - or in similar places in your own city, or the city in which you would like the research to be undertaken.

Speak to Us

If you are interested in arranging a focus-group, one of our Primary Research Advisors would be happy to discuss with you the location, venue, type of group members needed and so on.

To discuss The Field Work Service with one of our advisors, please call 0207 391 9038 or contact us via our contact form.